This week on The Digital Download, we are challenging the relentless pressure to constantly churn out content. For many business owners, marketing has become a "content treadmill" that leads to burnout and diminishing returns. We are exploring a different path with our special guest, Kate Llewellyn. As a Content Writer and Consultant, and the "Head Clubber" for The Content Club, Kate's mission is to help business owners plan with purpose and create content with confidence.

While the common advice is to post more and be everywhere, this approach can often dilute your message and drain your energy. Kate will reveal how focusing on confidence and purpose, rather than volume, can make your marketing not only more effective but also more enjoyable.

Join us as we discuss questions like:

* Why is the "always be posting" strategy failing businesses?

* What is the first step to getting off the content treadmill for good?

* How is a lack of confidence, not a lack of ideas, the real barrier to great content?

* What does it mean to "plan with purpose" and how can it transform your marketing?

* How can you make your content work harder for your business so you don't have to?

With a background as a commissioning editor for major academic publishers like Palgrave Macmillan and Oxford University Press, Kate brings a deep understanding of what makes writing compelling. She now dedicates her time to helping small business owners and sole traders find their voice and reduce the overwhelm of marketing through her online membership, The Content Club. This episode will provide a refreshing perspective for anyone feeling exhausted by the demands of digital marketing.

We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged!

This week we were joined by our Special Guest

• Kate Llewellyn, Content Writer and Consultant, and the "Head Clubber" for The Content Club

This week's Host was -

• Bertrand Godillot, Founder and Managing Partner of Odysseus & Co, a proud DLA Ignite partner

Panelists included -

• Tim Hughes, CEO & Co-founder of DLA Ignite,

• Adam Gray, Co-founder of a DLA Ignite

• Tracy Borreson, Founder and CEO of TLB Coaching & Events, a proud partner of DLA Ignite

Transcript of The Digital Download 2025-09-05

Bertrand Godillot [00:00:11]:

Good afternoon, good morning and good day wherever you may be joining us from. Welcome to another edition of the Digital Download, the longest running weekly business Talk show on LinkedIn Live, now globally syndicated on TuneIn radio through IBGR, the world's number one business talk news and strategic radio network. Today on the Digital Download, we are challenging the relentless pressure to constantly churn out content. For many business owners, marketing has become a content treadmill that leads to burnout and diminishing returns. We have a special guest, Kate Lewodin, to help us with the discussion. As a content writer and consultant and the head clubber for the content club, Kate's mission is to help business owners plan with purpose and create content with confidence. But before we bring Kate on, let's go around the set and introduce everyone. While we're doing that, why don't you in the audience reach out to a friend, ping them and have them join us.

Bertrand Godillot [00:01:18]:

We strive to make the Digital Download an interactive experience. Audience participation is highly encouraged. Tim, would you like to kick us off, please?

Tim Hughes [00:01:28]:

Thank you. Welcome everybody. Welcome to Digital Download and my name is Tim Hughes. I'm the CEO and co founder of DLA Knight and I'm famous for writing the book Social Selling Techniques to Influence Buyers and Change Makers.

Bertrand Godillot [00:01:43]:

Okay, thank you, Tim. Tracy.

Tracy Borreson [00:01:46]:

Good morning everybody. I'm Tracy Borison, founder of TLB Coaching and Events, a proud partner of DLA Ignite. And I'm super excited to be back. It has been a long time. I feel like since I've been in the conversation with you lovely folks. So always excited to bring my authentic marketing hat to the conversation and I have many thoughts on content, as I'm sure all of us do.

Bertrand Godillot [00:02:12]:

We are so glad you joined us today, Tracy.

Adam Gray [00:02:17]:

Hi everyone. I'm Adam Gray. I'm Tim's business partner and co founder of BLA Ignite. And Tracey, you didn't say you were coming to the UK to see us.

Tracy Borreson [00:02:25]:

I am, yeah.

Adam Gray [00:02:26]:

Which we're really excited about.

Bertrand Godillot [00:02:30]:

Excellent. Thank you, Adam. And as I said, this week on the Digital Land, we speak with Kate. While the common advice is to post more and be everywhere, this approach can often dilute your message and drain your energy. Kate will reveal how focusing on confidence and purpose rather than volume can make your marketing not only more effective, but also more enjoyable. Let's bring on.

Kate Llewellyn [00:03:06]:

Hi everyone. Thank you so much for having me today. Super excited to talk about this topic.

Bertrand Godillot [00:03:12]:

Excellent. Well, Kate, let's start by having you tell us a little bit more about yourself, your background and what led you where you are today.

Kate Llewellyn [00:03:23]:

Yeah, sure. So, hi everyone. My name is Kate Llewellyn and I run the content consultancy. And as part of that, I've been working as a professional copywriter and content writer for primarily more websites, blogs and helping people with the world of SEO. And then I also develop my own membership where I help small business owners to create their own content. And as has already been said, we plan with purpose and we create content with confidence. And we do that because it's something that, you know, any networking event, any business event, I've been to most people, you mention the word marketing, you mentioned the word social media, and you get that lovely drop the shoulders. And I hate that.

Kate Llewellyn [00:04:07]:

You know, that really makes me sad. And I want people to feel excited about talking about their businesses, passionate. And therefore the content they create, you know, reflects all of that rather than, as you've mentioned, my favorite term, it becomes a horrible treadmill, it becomes a chore, it becomes a bit of a trunch.

Bertrand Godillot [00:04:28]:

Excellent, Kate, thank you so much for that intro. Let's kick things off and let's start with a foundational question. Why is the always be posting strategy failing businesses?

Kate Llewellyn [00:04:45]:

So I shall jump straight in with. I think the problem is that we aren't being strategic enough. If our answer to like how much you post or how much content you need to create is just more, more and more. I think it's so easy that we end up focusing more on the creation and less on the why. You know, why are we actually doing this? What are we trying to achieve? And also, you know, with the world we live in now, I think it's really easy to slip into creative, creating very generic content. You're bored, therefore your audience is probably bored. And yeah, we just end up adding to the noise. We're not actually adding any value.

Kate Llewellyn [00:05:31]:

Right.

Tracy Borreson [00:05:33]:

I'm gonna like you Kate !

Adam Gray [00:05:37]:

Can I jump in here and ask a question? Because I think that, that everyone in the audience will be, I mean, I think it's fair to say that if you never publish any content, that's not enough. And if you publish content and it's like staring down the barrel of a machine gun, that's too much. So, you know, we have worked with organizations, even kind of quite well respected marketers within those organizations that have, have been, I guess, somewhat delusional their view of, of content. They've said things like, I don't like to publish more than once every couple of Months because I want my audience to be kind of waiting for my content and then they'll really engage with it and we're like, yeah, that's a, that's a nice dream. But the fact is if you don't post for a couple of months, they've forgotten who, who on earth you are. And equally. And, and in fairness, it may be because I unfollow these people or it may be because there are not so many of them, but they used to be people that you would connect with on LinkedIn that almost had like a. And if that.

Adam Gray [00:06:47]:

Then this kind of thing going on where they would automatically repost stuff from people and businesses and they'd be posting every 30 minutes and sometimes you'd log in and you just go, oh my God, all I see is this bloke and he's just everywhere. And it's. But there's a balance to be struck, isn't there? And, and you know, once a month is not enough. Once every 15 minutes is too much. So what is an appropriate amount of content, do you think?

Kate Llewellyn [00:07:17]:

So you slightly stuck there, but I think it was. Were you sort of asking what, where, how do you figure out that perfect amount?

Adam Gray [00:07:22]:

Yes. So what's the starting point? What's a reasonable order of magnitude for content?

Kate Llewellyn [00:07:27]:

Yeah, absolutely. So I, I always say to be. And it is a cop out. It is the how long is piece of string sort of answer. But so first of all, it is a completely unique thing, you and your business, because they're the two things that matter the most. Right. Because that's what you know, everyone will have. I think the other thing to say is where you post, you know, which social media platforms you choose, how it also makes a difference.

Kate Llewellyn [00:07:49]:

So again, it comes back to you, what do you enjoy? What do you like creating? What do you need to be doing? And also in business, how much do you need to sell? How big an audience do you need? All of those kind of, sort of, they're the more sort of foundational factors from that point of view. The next thing, and I would love to see if this is a bit controversial, but if you really don't know, just pick something. Now I know that sounds crazy, but I always recommend for my content clubbers we have what we call our minimum content commitment. And this is the amount of content that you as a business owner or you as the business, if you are outsourcing, can commit to creating every single. And I break it down by sort of week, month, quarter and annually. What can you create and what can you stick to. Regardless of what goes wrong. Right.

Kate Llewellyn [00:08:38]:

Regardless of when things, you know, aren't quite working out. But also when maybe you are a little bit quieter, you know, what can you do? Now, this is a minimum. You can increase and you can go down, but when you've got that line in the sand, that is gold. Because you can then start to test and measure. You can reflect, you can go, yeah, this is really working. Cells are, you know, go well, or hang on a minute, you know, oh, actually, we're really not getting either the leads or the sales. The purpose. What were you trying to do? We weren't getting what we expected.

Kate Llewellyn [00:09:09]:

What's really nice with that is going back to the, you know, we don't want to be posting so much that our audience is bored and the content's getting a bit drab. Is that actually sometimes we hit this beautiful sweet spot where we go, do you know what? Our minimum content commitment is actually a little bit high. Think we might bring it down a little bit. And for most business owners, I reckon that's music to your ears. Right? You can do less and still achieve the same.

Tracy Borreson [00:09:34]:

Kate, can I jump in here? Because this also, like, one of the things that I hear a lot is this concept of consistency. And I think very commonly people confuse consistency with frequency. So what we're talking about right now is frequency of posting. How often I post. I post that every day. I post once a week. And I'm with you, right? Like, I'm a big fan of creating a framework, but sometimes you have a bad day and you don't post that, it's fine. But, like, how have you heard.

Tracy Borreson [00:10:08]:

Have you heard an easy way to describe to people the difference between consistency and frequency that we could share with our audience?

Kate Llewellyn [00:10:18]:

Yeah, sure. So to pick up, first of all, I think absolutely the whole frequency thing, and this is why it is my. The minimum content commitment, because exactly. That you're like. And some people for that, generally that is like a post once a week and an email once a month or something. And that, you know, and that is absolutely fine. And the idea behind that is exactly what you said, Tracy, to pick up on it. Is that on that day where you think, oh, actually, yeah, I've got loads to say, you go for it.

Kate Llewellyn [00:10:40]:

This is not to say you can't do more than this. As I say, it's your absolute minimum. Flip side, we get rid of those feelings of guilt and there's really not good enough. And I haven't done enough by, you know, keeping to our absolute minimum to come back to the consistency thing, Yes, I completely agree with you. So I very much make. Consistency is to me is with my content writer hat on is way more about brand and voice and tone and style of content and things like that. And I think, you know, we could definitely talk about that too all day. But yeah, that is a different side of it.

Kate Llewellyn [00:11:12]:

So that, yet you're not only sticking to that minimum content commitment, but you're again, it comes back to producing content that you care about, that has a purpose, that has this kind of sort of single narrative. I suppose I often talk to people about adopting themes and adopting goals because again, it's like, what do we want our content to achieve for our business? And so doing that with a certain element of consistency is the kind of difference I would sort of pull upon, I suppose.

Bertrand Godillot [00:11:40]:

We've got a comment from the audience from Mark, who says too much Posting oversharing two little mysterious legend.

Kate Llewellyn [00:11:49]:

I like that.

Tracy Borreson [00:11:50]:

I mean, there's probably some people out there who desire mysterious legend.

Kate Llewellyn [00:11:54]:

Yeah, and actually I was gonna say that to me, that's a tad positive. I think too little equals have you gone out of business? Question mark. That's what I always worry about. You know, people who shared a lot and then suddenly you go, they've disappeared off the face of the earth, I think. Did they change job or.

Adam Gray [00:12:12]:

Yeah, I mean, I, I think the other thing is. And one of the things that we kind of, we try to drill into people is that content is the only vehicle you have to constantly stay front of mind with people. So, you know, you build a network, you wave at people in your network and so that they start to notice you. And then you cannot keep messaging them. You know, it's like if, if, if. I think there might be an opportunity for me to sell you something, how often can I phone you for a chat? Once a year? Once every six months? Once a quarter? Once a week? Every day? Twice a day? You know, every hour? Yeah. You know, and obviously the, the, the closer together I make those calls, the more likely you are to. For me to phone you at the point when you're ready to make a purchasing decision.

Adam Gray [00:13:02]:

But equally the more likely you are to block me. And content is the only vehicle. And I think that, that often this. Don't post too much. And I know that you've already said, you know, there's a balance to be struck, but this. Don't post too much is an excuse for people not to create content. You know, so this whole kind of. I don't like creating Content.

Adam Gray [00:13:25]:

I don't consider myself to be a writer. I'm not very good at articulating things. I'm a bit shy. And that is excused by saying, I don't want to flood my audience with this. I don't want to over share stuff. And actually, you're unlikely to, you know, if you've got a day job, you're unlikely to create too much content in reality, I suspect.

Kate Llewellyn [00:13:49]:

Yeah, definitely. I think you're right. And actually, I think, you know, to let us off the hook a little bit. As long as. With the caveats of quality and consistency and on brand and on message and ongot and all of that. Yeah, absolutely. I don't, you know, there is an argument that more is more. You can do more.

Kate Llewellyn [00:14:07]:

And I think, you know, that there's no harm in that. But as you said, it's. It's got to be with purpose. Right. It's got to have a goal in mind. Like you've said, this is the. Giving people a phone call is a great example. Yeah, all right.

Kate Llewellyn [00:14:18]:

You can phone me every day. But what, what, why, you know, isn't it. It's that. That's the thing. It's about the purpose. It's about. For me, I. I get people to a little task, which is they write out all of the content they create, the marketing activities they do, and I get them to sit on a matrix.

Kate Llewellyn [00:14:35]:

And this can totally be gut feel of what do you enjoy and what's effective? And what we want to do is loads of the stuff that both is enjoyable or for some. I know they only get as far as palatable. I get that. But, you know, and, but equally, you know, feels effective. And we look at that and we look at, you know, what is working, what is working actually working for people. Because I think the other thing that we, and I sort of mentioned, again, the treadmill, is that a lot of people create a lot of content all of the time without being effective. Right. Without actually seeing any results.

Kate Llewellyn [00:15:10]:

And that does see, you know, that is a waste of time when we're set, you know, and, you know, the opposite of the cop out in a way. But that is just, you know, for creating content for the sake of it. What, you know, what's the point? And more importantly, when are you stopping to reflect on that effectiveness? Because again, it is a treadmill. We do get stuck on it. We, as. Tracy, I'm sure you've had, as marketers, like you said, people ask all the time, how much content should I create? You know, they Want numbers, they want frequency. And then they'll come back to me and say, well, Kate, you know, someone told me to post five times a day, so I posted five times a day. And again, you know, it's the.

Kate Llewellyn [00:15:44]:

Okay, what?

Tracy Borreson [00:15:46]:

And how did that work for you?

Tim Hughes [00:15:47]:

I think Gary V. He said post every day or something like that. I mean, sorry, I think Gary Vee said something like, post every day or something.

Adam Gray [00:15:55]:

You know what?

Tim Hughes [00:15:56]:

I can't remember.

Kate Llewellyn [00:15:58]:

Yeah. And Alexa, I just be like, why? What. What is. Yeah, why? What happened? Did it work for you? Did it not? You know, did it help you reach your goal? I always love the example of people saying to me, you know, that they've. They've done all this stuff, blah, blah, and they've now got 10,000 followers or something. And I'm like, brilliant. And how many extra sales? And they go, two. And you're like, was that worth it? Was that what you wanted? Whereas, flip side, you talk to somebody and they go, well, you know what? I posted a bit like this and I sort of.

Kate Llewellyn [00:16:25]:

But I went to this networking event or I made that phone call, like you were saying, and I made two sales as well. Well, again, you need to look and think like, what is right for my business? What the goals? You know, is it a visibility exercise? Is it a sales opportunity? What. What are we trying to achieve? And is the content we're creating helping us to reach that goal? Because one of the things, you know, my background is very much about, marketing and sales are intricately linked. Right. You know, that's why we're doing it. It's about hopefully, you know, growing our businesses and growing. Growing our bottom line.

Adam Gray [00:16:55]:

Some. Someone should write a book about that temptation. Yeah.

Kate Llewellyn [00:16:59]:

So.

Adam Gray [00:17:00]:

So an interesting thing is that I think that there's been a big shift in how audiences consume content.

Kate Llewellyn [00:17:09]:

Yeah.

Adam Gray [00:17:09]:

And once upon a time, you know, you would publish something and you would say, I did this post, advert, campaign, whatever, and it generated 50 phone calls. And now what happens is you run this campaign, advert, whatever, and it generates no phone calls ever. And I think that people are still in this, certainly with content. They're still in. In this belief system that If I do 10 pieces of content, that equals two phone calls, which equals one client. And the reality is that 10 pieces of content will not generate inbound phone calls, but it may well generate interactions which you can then turn into outbound things. And the challenge here is, how much of your time do you spend creating content? And how much of your time do you spend sweeping up the things that fall out of the content that you have created and doing one without the other is a waste of time.

Kate Llewellyn [00:18:09]:

Yeah, a hundred. A hundred percent. So I, I talk to people a lot about, we call it the sort of content marketing pathway and exactly that. It's like moving people along from maybe that, like that they gave you that, you know, the first comment they finally made on your post, etc. Etc. And actually, even with email content, I often say to people, I love when people come to me and tell me about their open rates and their click rates and I say, oh, that, you know, Tracy's. I can feel it. But I think, yeah, Adam and Tim are the same, you know, and I'm like, oh, that's, you know, great.

Kate Llewellyn [00:18:40]:

And who were those people? And they're like, oh, I don't know, you're like, they're your leads. They are. They, you know, like we've said before about the waving and giving people, you know, they're the people that are engaging in that way, you know, they're on the opening. Who. What do they click on? Who are they? And have you, as you've said now, reached out and got in touch and. Oh, no, no, just sent another email.

Tracy Borreson [00:19:03]:

I had this conversation with somebody yesterday who was like, oh, you're a marketer. What's a good email open rate? And I'm like, I can answer your question, but that's not really the right question.

Kate Llewellyn [00:19:17]:

Yeah, exactly. And it's that. And I think, you know, that is something that is really underrated with content is, you know, con. A lot of content can be, it is lead generation. Right. You know, there are leads there to be found, who is liking, who is commenting, opening emails, who is clicking, whatever it might be. And sometimes we need to draw that out as well. You know, if you're blogging or something, you know, making sure you're asking questions, getting those comments.

Kate Llewellyn [00:19:40]:

So yeah, you know, I absolutely. It's about moving people along the pathway. And with that content marketing pathway, I often talk about creating different types of content for those different elements, you know, so that you can. It's not always just about the kind of visibility education element of a social media post. It might need to be, you know, a direct message or a first follow up call, a script even. You know, we do need content for all elements of that, you know, effectively our customer journey or our sales journey.

Bertrand Godillot [00:20:13]:

I'd like to talk Kate, about a little bit about the lack of confidence because we, you mentioned that in the, in the introduction. How is the lack of confidence not the lack of ideas, the real barrier to a great content.

Kate Llewellyn [00:20:33]:

So this comes from. I've been running my membership, the content club for nearly four years and what I found was that there were some people that would come in and we run these planning sessions and they create beautiful plans and they'd go off and hopefully through my clinics, the accountability sessions, they would create all of that content that they planned. But I had two other groups of people, I had groups of people that would come to the planning sessions, they'd create beautiful plans and then very, very little if any of this content was coming to fruition. So when we checked in it was like, oh no, I didn't do that and I didn't do this. Or there even were some people who were really genuinely quite afraid of coming to the planning session. The thought of having to commit to putting down you know, you know, as you said, actually about like having ideas. And what I realized when I started talking to them and trying to unpick it, it always came back to very broadly but this sense of confidence. So those who had planned loads in the planning stages, they were really excited and it seemed amazing.

Kate Llewellyn [00:21:29]:

But when came to creating that content there was those voices in the head often, you know, the limiting beliefs, the who am I to say this, you know, oh, I'm no different than anyone else, I've got nothing new to say. My product, you know, blah blah, blah. Oh, a competitor has just put something out and I'm notes that that kind of, you know, very, very sad, probably completely untrue because it's those people who are very self aware that often, you know, are the best business owners. And then there was other two things as well. There was either little knowledge gap and I think Adam touched about, you know, things change all the time. Yeah. Algorithms change, best practices, practice changes. So there's those knowledge gaps that were stopping people publishing the content that they wanted or doing, you know, a strategy that they wanted to adopt.

Kate Llewellyn [00:22:11]:

And then finally what I call the kind of lack of confidence in the business in that like there's something about their business that they classic being kind of pricing or as I say the extent of what they could offer sort of over promising under delivering which again in most cases was utterly not true but that their kind of feelings. So it was this lack of confidence. So it then also morphs into people have these brilliant ideas but what happens is the ideas get diluted. So they often have the idea but they go, I'm going to make this amazing, I'm going to record this video, I'M going to say this, I'm going to do that, I'm going to do this thought leader piece. But they don't, they kind of put this brilliant idea down, don't they? And they sort of step away slowly and, and then they kind of edit it a bit down a bit further and, and it just becomes this, this very sort of limp and, you know, not very impactful piece of content anymore. And it doesn't engage their audiences in the way it should. It doesn't attract people in the way that the original idea would, you know, would. And that, you know, to answer your question, that is where confidence in your content, in what you have to say, coming back again in why you're saying it, what you want it to achieve for you, for your business, it's just, to me, it's just so important.

Tracy Borreson [00:23:31]:

Well, and I think one of the things I see just to add on to that is that that takes longer. If you're in inspiration and you write a post and you send it out, it takes like five minutes. But if you like write down the idea and then you make the video and then you edit the video. I had a client who edited a video 150 times and I was like, you will never do that again. How long did that take? And you took all of the, like, spark out of it. So now it's not spark out of it. Yeah, to do it.

Bertrand Godillot [00:24:05]:

And that's why we're live, by the way.

Kate Llewellyn [00:24:08]:

Yeah, but actually, you know, that is such a, that is such a good point. You know, it is exactly that. It is, it loses its spark. And, you know, I think we've already mentioned about how, you know, we are, we are really experiencing consumers of content now. So you feel that, you feel the kind of behind that piece of content, the, the hard work, the hardship, the, the spark that was lost, whereas. Exactly. If you've got great content ideas, you know what you're saying, why you're saying it, you create it, you hit post. You know, I think that is the content that lands so, so much more often.

Adam Gray [00:24:42]:

We have a great comment from in your group, Kevin in the audience.

Bertrand Godillot [00:24:46]:

Just one sec, Adam. When writing content, it's important to think about respecting people's time. I think that's a great one, really.

Tim Hughes [00:24:59]:

And Kevin says the mind shift for writers need to go from selling to solving. Because when I look at LinkedIn, most.

Adam Gray [00:25:06]:

Of it is rubbish.

Tim Hughes [00:25:07]:

And so there's people out there spending millions, probably billions of dollars on content which is unreadable. Why do they do that? What a Waste of time.

Tracy Borreson [00:25:20]:

Someone. Someone told them that they should. Yeah.

Kate Llewellyn [00:25:24]:

And that. Isn't that the classic what you should do, what you must do? But again, I'd say to anyone, reflect. You know, it doesn't take actually that long to look at your analytics, to dive down a bit deeper. Is this actually working? Is this doing what we wanted it to do? And most importantly, if you didn't decide before you started, whatever it is, whether your monthly plan or your whole annual content strategy, if you haven't decided what you wanted your content to actually help you do, then go back and do that first. And then we can. Obviously, then you can judge whether it's working or not. Sorry, I think you.

Tim Hughes [00:25:57]:

And I'm not sure that people do that, Kate, because.

Kate Llewellyn [00:25:59]:

No, they don't.

Tim Hughes [00:25:59]:

When I go look at LinkedIn, it will be case study after case study after case study. And what we know about case studies is they all say, buy my product because we're great. Nobody has ever written a case study that says, my product is rubbish.

Kate Llewellyn [00:26:10]:

Yeah, yeah.

Tim Hughes [00:26:11]:

So we know. So we know that case studies will say we're great, so we don't read them.

Kate Llewellyn [00:26:17]:

Yeah.

Tim Hughes [00:26:17]:

So people are basically creating all this stuff about case studies and nobody's reading it because we know what it's going to say.

Tracy Borreson [00:26:23]:

And Tim, we just need to create more case studies.

Tim Hughes [00:26:27]:

Yeah, yeah, we need more case studies. Because if people have more case studies, they'd buy more.

Adam Gray [00:26:31]:

Come on. Yeah, and we can't. We, we can't name the client, but we don't. We can just say a client of ours and then it. Because, because people will believe that says.

Tim Hughes [00:26:42]:

We'Re great and you should buy our products.

Adam Gray [00:26:47]:

My question to you, Kate, was, Was going to be this. So, so you run your, your content workshop and people, people map out exactly what they want to say and then they make a commitment to you. I'm going to produce one piece of content every single day. And that's fine because I'm. I'm really good at writing stuff now. And then you come back a month later and you say, so how many pieces of content have you produced, Tim? And Tim says, two. And you said, but you told me you were going to do wonder. Well, we got really busy and we did this and I had to clean my desk.

Tim Hughes [00:27:16]:

I was in meetings.

Adam Gray [00:27:17]:

Yeah. So. So how, how do we get people to move from that place of. I think this is a really great idea because, you know, the thing about content is that it's. There's no argument for not producing your content. You know, you say to people. It gives you your own voice to talk to a global audience about what it is that you do and what matters and the value that you add. And it doesn't cost you anything to do it, so.

Adam Gray [00:27:41]:

Except your time. So that's something. And they all go, yeah, absolutely, I'm definitely going to get on this. And then they don't. So what, in your experience is the trigger to get somebody from? I think this is a great idea, Kate. Thanks to. I think this is a great idea. And now I'm actually doing it because, you know, the analytics and the feedback and the engagement that you get and the sales opportunities that you might.

Adam Gray [00:28:05]:

All of that comes after you've done the posting. So when I've done two posts this month, not surprisingly, there's not a lot of data to work out what works and what doesn't. So how do you push people over that precipice?

Kate Llewellyn [00:28:16]:

Yeah, absolutely. Great question. So I think the very first thing we do actually in the session itself is we actually look back at the past month or the past quarter and funnily enough, I had this really revolutionary technique where you tick what you did and you cross what you didn't. And I know, you know, out there, all the world of AI and Kate came up with this, but genuinely. So the first thing is to actually identify, identify literally what you did do and what you didn't. And there's no guilt. There's no, you know, I don't come around, you know, grade you or anything, but it starts to make people see because I think, first of all, it's funny you say about they posted twice. It's amazing how people don't actually know.

Kate Llewellyn [00:28:53]:

I know that sounds weird, but you're so saying to you, did you do. Oh, yeah, yeah, yeah, we did the plan. We did. Oh, most of it. I missed a couple. And like I said, it's not until they really stop and reflect. So that's the first thing. And then we do look at what they did produce.

Kate Llewellyn [00:29:07]:

Why. Why were those two posts done? And it might be because they'd scheduled them in on a Sunday night with a glass of wine. I've had that one before. You know, they were like, oh, I just sat there and I did it. So there's something about, like, making it more relaxed, you know, or that's the French. Yes. Yeah, fine French, you know, French jeans. That might be what it is.

Kate Llewellyn [00:29:27]:

Or flip side, looking at all the stuff they didn't do. And as I, you know, as sort of mentioned it often, it, you know, what is it? Well, I set myself that I was going to record a video every Monday, but it turns out they hate video or they can create a video but they didn't like it because it wasn't polished and they wanted to edit it. So we then, so we really do break down the different types of content that they want to created and what are the individual barriers. And I know that then hard to obviously answer but individually without speaking to people individually. But it's about that, it's about really taking a moment and go what was going on there? And as you said, being busy is always an answer, you know, too busy. Well then maybe you over committed to too much content. That, that's fine. Let's get to, you know, let's lower the amount that you were planning to do.

Kate Llewellyn [00:30:15]:

The other one is looking at strategies. Can we reuse and repurpose? If it's a time thing, you know, what have you got there? Is it time to outsource? Yeah, there might be something to be said in that. And then the final one is always what, you know, what I've mentioned is it nothing, nothing really to do with time and energy, but it is to do with a confidence issue, a, you know, a technological barrier or even just that you don't, you don't really believe in that content that you wanted to create because you don't know again why you're creating it because maybe the mindset you mentioned, you know all that. Well, I got two calls still from my two. So that's all I, you know, and so it's. Right, okay, fine. So yeah, you, you aren't believing in the power of what your content is trying to do for you. So it's just, you know, it's really unwrapping that.

Kate Llewellyn [00:31:03]:

And as I say, it always starts with just genuinely comparing what you planned and what you actually achieved and didn't achieve and looking at that a really, you know, taking a little bit of the emotion out of it and just looking at what the barriers were.

Tracy Borreson [00:31:18]:

I think this is also interesting because it speaks to the power of the visibility which a lot of people don't have. But also when you have coach that can ask you questions about these things, they tend to ask you questions that you wouldn't ask yourself. And so like one of the things I see really commonly when people have said they're going to post a lot of content, but they don't post a lot of content and they actually have gotten busy. Oh, I got a client contract and then it's a full time contract. So I have to work on this full time. Their belief about content is that I will use content when I need to get a contract.

Kate Llewellyn [00:31:55]:

Yeah.

Tracy Borreson [00:31:56]:

Then I don't have a pathway, I don't have a funnel. And we've talked about a whole bunch of the, the pieces to that earlier in this conversation. But then we're starting from scratch every time. So you can start from scratch every time. I'm not here to tell you but this is also important to understand that based on your belief this is how you will approach your content. If that could give you false information about the length of sales cycles as well. Because I'm not like, I'm not, I'm not doing it consistently so I don't have consistent business and then I have to go chasing business. Now I'm chasing with my content and like a lot of these things end up being connected because of the mindset and it's very difficult.

Tracy Borreson [00:32:39]:

I always say just have coaching.

Kate Llewellyn [00:32:41]:

Yeah.

Tracy Borreson [00:32:41]:

And like you can't see it yourself.

Kate Llewellyn [00:32:44]:

Yeah. 100%. Yeah. You do. You need like say you need that help to reflect and actually is it a little bit as well of like, you know. Yes. When people, I always, people say to me like, oh, I'm really busy, I don't need to advertise. I always think, wow, you know what a Coca Cola and McDonald's doing then? Because all right, let's not talk about market share.

Kate Llewellyn [00:33:01]:

But you know what I mean, like they sell. If they, wow, that's all right. We're selling a few. We won't worry about advertising anymore. We don't need to, you know. You don't, do you? You know, we, we do need to keep going and actually picking up on the comment that was up on the stream a minute about going from the selling to solving, you know, so then you go, maybe if it really, if you are busy and you don't want to sell right now because you've got that huge contract and the thought of being inundated with lots more calls, then go make the purpose of your content. Exactly. To educate, to stay visible, to know that people are there.

Kate Llewellyn [00:33:30]:

And you know, we will still invite those conversations with your right clients at the right time. I really believe that. So yeah, it's about exactly switching mindsets sometimes just to go, okay, yeah, I know what I'm doing with this content. I know why, why I'm doing it. Because yeah, it's not necessarily to get a brand new contract right at this minute, but it's to keep me front of mind. It's to show my expertise. It's to, you know, add something valuable to for my audience.

Tim Hughes [00:33:57]:

So B2T Britton has made a great comment.

Adam Gray [00:33:59]:

Exactly.

Tim Hughes [00:34:00]:

I think the most underused content form is commenting on another post. Not just I agree but additional detail or a supporting contrary position. Then start a discussion with those who like or comment on your comment.

Kate Llewellyn [00:34:16]:

I adore that. So one of the things I say to people who hate, you know, who come to me and just hate creating content, I don't want to do it, is I say, fine, to start with, don't worry. Let's get you enjoying the platforms that you're on and you know, something like LinkedIn. Curate your newsfeed so that it becomes really educational, really interesting. And that might take some work, as you said earlier, like stuff on. You don't have to settle for that. Unfollow people. You don't even have to disconnect with them, you know, unfollow them and create a newsfeed that's really interesting because the more you do that, the more likely Exactly.

Kate Llewellyn [00:34:55]:

That you are to comment. You've got something interesting to say because they're, you know, they're interesting to you as. Sorry, was it Mark? No, no. You can then end up discussing and finding new connections because those other people that are commenting are, well, are probably of interest. And interestingly, when you take a little bit more time to engage on your chosen platforms, I think the content ideas start to flow more naturally. And it might just start that all you start with is a little repost or something that you thought was really interesting with a caption that says, you know, I thought this was interesting and this is why. And then it develops into your own content. And I think we can, you know, I think we can learn a lot by, you know, absorbing reading, taking the time to read other bits of content that do interest us.

Tracy Borreson [00:35:40]:

I think you make a really great point, Kate, about curating your network. One of the things I talk about a lot is like the inputs. A piece of content is output. But what are the inputs that help us create meaningful output? And if we're on any platform and we're just like, oh, I hate being here. Yeah, you're probably not going to be creating from your like, ideal energy. And, but. And then I also say, like, oh, there's so much nonsense on LinkedIn is just an echo chamber, blah, blah, and you're like, there's like a billion people. How many of them are you connected to? 500.

Tracy Borreson [00:36:23]:

Okay, you might be connected to the wrong 500 people. But there's probably lots of really interesting, curious, thoughtful people out there. Like, go pick the weeds in your network, man. Like you said, unfollow them. Find the people. If you have good friends, like, who do they follow? Right? Like, who inspires you? People are, I mean, I'm. The people I talk to are constantly talking about, they read this book and blah, blah, blah, like, who else has read that book? Right? Like, this is not, it's, it's not that complicated. It just takes intention.

Kate Llewellyn [00:37:00]:

Yeah.

Tracy Borreson [00:37:00]:

And a lot of people look at their garden and they're like, I don't want to deal with those weeds. They're like, okay, but then you're probably not going to have a lot of flowers either. So as long as you understand that, then we're all good.

Kate Llewellyn [00:37:12]:

Yeah, yeah. No, and actually, you know, I, I bring it in from a kind of mental health perspective as well. You know, if you are, like you said, if you're opening up your, your app and you're seeing and it makes you feel like, no, don't do that to yourself. This is. Your. Social media is a tool. Right. So we have a certain element of control.

Kate Llewellyn [00:37:29]:

I really believe that. I mean, you know, the sad truth is, and I say this after. Careful, who's watching? But I don't think any board member of meta or LinkedIn sit around and sort of say, how can we help, like small business owners to make money. Unfortunately, they think, how can we make money? What's good in it for us? So, you know, that kind of mindset, that it is a tool, so use it your way. So curate it. You know, like I said, to be something that's interesting. Right. You know, where you want to hang out.

Kate Llewellyn [00:37:57]:

Exactly what you said, Tracy. If you're having fun, if you're enjoying yourself, then you're more likely to be able to like even commenting, but also creating content in a way. And I think the worst time wasting thing to do with content is to dump and run. If you just create a post and then disappear, you know, they're called social networks. I don't think any algorithm takes kindly to that. Sadly, you can't. You know, you can create it, but whether anyone sees it, it's probably, you know, unlikely. So, you know, it's.

Kate Llewellyn [00:38:27]:

In a way, it's probably better to spend your time engaging and, and getting to know that platform and curating it in a way that you like to hang out. And hopefully you'll find, you know, your, your audience there as well, and you will have some great conversations and you will Meet people and opportunities like this will come along, you know, because it's. Because you're there in your interaction. So I think, yeah, if we can put more of a positive spin on, on the platforms we're using as a tool for us, it's. It's such a nice place.

Tim Hughes [00:38:53]:

So, Kate, I've got a question for you. One of our clients said this, and she said it probably, it's probably now, maybe even five years ago, she said that the, the days of taking a piece of content and throwing it into a bunch of strangers is over. And that's kind of. I was, I kind of got that. You inspired me from your dump and run, which was kind of like the, you know, we. We seem to have a lot of people out there that will throw. Throw their piece of content out there, and they could be dump and run, but ultimately this. They're throwing their content into a bunch of strangers.

Tim Hughes [00:39:25]:

Is, Is the network important as well.

Kate Llewellyn [00:39:28]:

When you're looking at your content? Yeah, definitely. And I would say that in two ways. So first of all, you know, who are you connected with? You know, who are you. You making connections with? Are you accepting any old connection requests from everywhere? You know, what's the point? Absolutely, you know, and you should be curating, you know, not just that newsfeed, but your network. Who are the people in there? It's completely under your control. I find it's quite funny because. Oh, no, I have to accept it. Just like you don't have to walk into a room of a networking event and talk to everyone.

Kate Llewellyn [00:39:58]:

You know, you. You get to choose. So, yeah, 100. And then also, when it comes to content creation, I am very much, you know, choose one person to speak to. Who is this content for, you know, which ideal client? Or even, like I say, single person. I used to work in book publishing, and I had so many lovely, you know, authors would come to me and say, oh, this book is for everyone. This book is gonna be brilliant. You know, and you just be like, that's, that's great, but let's maybe write it for just a very small audience, even a very small, you know, an individual, because actually you'll get a much better book which might still sell in its millions.

Kate Llewellyn [00:40:37]:

That's. It's never about that. It's never about saying, what if I talk to one person? Only one person will hear it. It's about making that content. Exactly. You know, it's. It's going to be more focused, it's going to be more purposeful, and it will, I genuinely Believe in a bit of karma and you know, law of attraction. If you know exactly who you're talking to, how you want to help them, you know, how you think you can bring value to them, it finds its way even in that, you know, naughty algorithm that seems to make life difficult.

Adam Gray [00:41:06]:

I think what's really interesting about what you said then is that often people think that how they behave is not a good barometer for how other people behave. So it's like you go onto, you go onto Facebook and you are presented with Facebook ads and the ads are either incredibly generic, in which case they're wallpaper, or they're incredibly hyper targeted. Are you a bald old man that wears glasses? And it's like it's talking to me. So I have to click on the ad to see what it is that, that they're trying to position to me. And I think that most people behave that way, don't they? If you see something which looks like it's speaking directly to you, there's a certain affinity there already and you're much more likely to action that. And yet so many people are incapable of projecting that outward. That's how I behave. And it shows.

Adam Gray [00:41:59]:

You know, there are many different, different facets to this, but I know how I behave, but I'm the only one that behaves this way. Everyone else, they're just perfectly happy to see this and they will be really excited about this blue button I've just installed on my product or whatever, even though they're clearly not going to be. So, so how do you go about breaking that down? You know, how do you go about explaining to people that, that their behavior and how they interact with things is often a really good image of how, how their clients are going to react or prospects.

Kate Llewellyn [00:42:35]:

Oh, that's a tough question actually. I mean, I think the, I think the first one is, is again, it's terrible, isn't it? But it is holding up a mirror and kind of going, well, you know, oh, I don't know, I thought about 660.

Tracy Borreson [00:42:52]:

Kate, while you think I might jump, I might jump in on this.

Kate Llewellyn [00:42:57]:

I'm trying to think of where, say, go on.

Tracy Borreson [00:43:01]:

First of all, people are only at the place where they are often trying to convince people, somebody of something in this scenario, whether that is like in a conversation or in marketing, very ineffective. Right. If you're out there being like, I'm the only person that behaves this, this is your internal thought process. I'm the only person who behaves this way and no one else behaves this way because there's experts. I used air quotes for those people who are just listening on the radio and can't see my air quotes.

Tracy Borreson [00:43:37]:

are telling me I just, I need to do it this way. This is the way to get the business right. And we're so programmed into, like, someone else having the answer. And I almost think it takes enough exposure to that for you to start to believe, okay, well, this person said that, and that person said that, and that person said that, and they've all made a million dollars. And I'm trying to make a million dollars, but none of that worked for me. So maybe, just maybe there's something I know that they don't know that's going to help me create the program that works for me. And so, like, you really need to be in that mindset, I think in order for someone to introduce the concept to you that says, well, maybe you know something about how you consume content. And then people will be like, well, yeah, I can say I don't like email, but, like, my people will like email even though I don't like email.

Tracy Borreson [00:44:29]:

Okay, well, if you don't like creating email, like, how do you think that the energy flows through your email to people? You're now saying, I want to talk to email people, but I don't want to create email. Is that going to be, like, a very effective strategy? Or if you happen to love video, there's people out there who love video. My favorite LinkedIn post ever. I don't know who in my network did it. A poll about what is the way you like to consume content. So it was video, audio and written, and it was 33% for all of them. It was equal distribution. And so, like, one of there are people out there who like all forms of content.

Tracy Borreson [00:45:13]:

What kind do you like to create? Then you will speak to the people who like to consume it that way. But if you're trying to talk to people through writing, you hate writing. This is a very bad plan. So I think it's about one, being in the right mindset to have that conversation, but two, helping people through that. Well, do you. Why do you like that video? Do you think that person looks like they like making video? Do you think you look like that when you make video? Oh, no. Okay, Again the reflection. Okay, that's what you said, right?

Kate Llewellyn [00:45:49]:

But yeah, and actually I was gonna pick up on this, which I was trying to sort of say. But it's also is. I think not enough people do ask their audiences. It's funny what you say about the 33 thing. But also, I don't, you know, it is that classic, like, how did you find me? That kind. You know, I get so many people that say, oh, I post on social media. And, you know, I'm like, but someone rang me because a friend refers them. That's what worked.

Kate Llewellyn [00:46:10]:

But actually when I get them to ask, they go, oh, no. Actually, it did turn out that they did follow me. They did read my post. They did. So actually that person, you know, did consume content in a way that they didn't realize. They thought it was just a referral on a phone call. Does that. So also, I think you're absolutely right.

Kate Llewellyn [00:46:23]:

It's like reflecting not just on what you enjoy and, but also what your audience actually talking to them and asking them. And, you know, many of us don't have thousands and thousands of customers necessarily, so that we can. And even if we do, why not, you know, talk to a few of them and find out, like, what they do like and what really? Because that gives you. It's like great feedback, right? It makes you feel good. If they go, okay, I watched a video and the way you're always flapping your hands around and you talk really quickly and it just made me think, well, she, you know, she must love creating video. I'd love to love creating video. I'm going to talk to her. So, yeah, it's like, yeah, you don't know until you find out.

Kate Llewellyn [00:46:56]:

And you then you ask and going back to that good old matrix of the enjoy versus effectiveness, just like you said, Tracy, you know, just because email's really effective for you, but if you hate it, it will. That will run out like that will you know, when it will get through. So, but, you know, it might be that you still do email, but you figure out a way that you do it your way and it feels good for you and then in turn it feels good. So.

Tim Hughes [00:47:15]:

But let's pick up some of these comments and there's a question for you at the end, Tracy. Kevin.

Tracy Borreson [00:47:22]:

Well, I happen to know Kevin.

Tim Hughes [00:47:25]:

I know Kevin. He's on my podcast next week. So James Knuckle basically has said, great conversation. And I'm reading these out because of the fact that we do this. This gets transformed to radio so the people in radio can't see when the comments are up. Mark Harrison said, I dumped a like on your LinkedIn post. Please consider it my way of networking silently. Mark is our resident comedian and, and he's also come up with this, which is another post which is I once created A post aimed at a bald guy with glasses.

Tim Hughes [00:47:58]:

This is going back to what Adam said earlier on. He probably won't read it, but at least he looked distinguished ignoring it. And. And to Kevin Perlmutter. Tracy, you are saying we need to take a lot of advice in, then use our own brains to decide what's best for us versus just following the others. Huh.

Kate Llewellyn [00:48:21]:

Shocker. Weird.

Tracy Borreson [00:48:23]:

That's weird.

Kate Llewellyn [00:48:24]:

That sounds like hard work, so I'm.

Tim Hughes [00:48:28]:

Just gonna repeat that. So we take a lot of advice in, then use our brains to decide what's best for us. Wow. Thinking for ourselves.

Tracy Borreson [00:48:37]:

Well, even, like, I want to just pull out what Kate said. Kate's example. I think maybe, like, there's something really important here. Okay, maybe you get lots of referrals, but what if the people who are your referral partners refer you because of your content? This is the pathway. Like, those people might learn about you because of your content and then be like, oh, I remember Tracy saying something about that. You're asking a question about that. Maybe I should connect the dots. This is a beautiful role for content, especially if you're in the zone of feeling, like, really confident and it's easy for you to create it.

Tracy Borreson [00:49:15]:

It doesn't have to be the person who buys who is the person who resonates the most with your content. This is a puzzle. The content is a piece of it. And so it's not. It's not a piece that makes the whole picture on its own. When we look at all these dots and how they end up connected, how they connect for me is different than how they connect for Kate, even if we have the same dots. And so those pathways are, like, so critical to look at and say, like, maybe that's not just happenstance. Maybe that's.

Tracy Borreson [00:49:50]:

We have a relationships this way.

Tim Hughes [00:49:53]:

We have a client that the director of Strategy posted on LinkedIn the fact that they were. They were moving office and what the office looked like, right? And someone replied to that and said, wow. I call him Adam. Adam, haven't seen you for ages. Wow, that's amazing. We've got. I didn't know that you did that. We've got a framework agreement.

Tim Hughes [00:50:16]:

Would you like to bid? The framework agreement was worth £500 million. Now, did that person get the 500 million framework contract because he knew the person, or did they get the 500 million framework contract because they posted about the office?

Kate Llewellyn [00:50:43]:

Yeah, yeah, yeah. No, absolutely. I always. I always give a lovely. A very similar sort of example. But I say to people, you know, you put out the Picture of an onion that when cut in half looked a bit like a cat face, you know, in it. And you'll get, you know, I know 30, 40, maybe more likes and comments and your mum thinks it's funny and you know, and you get all these people and that, you know, great. And then you also put out a post that literally says, I am, you know, running a workshop on this date, sign up here and you get three people that you know.

Kate Llewellyn [00:51:10]:

One sends you a message asking you when is it and how much is it and can I come along? One person books straight away and the other person says, I can't make that date. But you know, this sounds really interesting and I always say pose the question is to say something, you know, which bit of content was better? But the truth is, exactly, we need a little bit of both. We need to trick the algorithm into reminding us that we're there and getting those few bit more of engagement and hoping that, you know, you get a bit more visibility. But equally once in a while we need to actually make some sales, get those calls, get that next step along the pathway to people getting in touch. So yeah, and I think the ultimate like coming back to what your example tip is, if he didn't do the post, none of that would have happened.

Tracy Borreson [00:51:49]:

Sure. There's like a catalyst and then there's network, there's relationship building. Right. Like if you have a process to build relationships, then a catalyst can convert somebody very quickly. If you don't have that, then someone will be like, who are these guys? What do they do?

Tim Hughes [00:52:09]:

But he'd been through a, we know, we, we take him through a process of, of, of explaining that you need to have a network. So he's, he'd gone through this process connecting to his friends, so he wasn't connected to that person beforehand. But, but it's, but it's, but it's that, well, it's that thing, you know, which it's so, so you know, if a, if a tree falls in the forest and no one's there to hear it, does it make a sound?

Bertrand Godillot [00:52:33]:

In other words, let me just summarize a little bit. So we need to plan with purpose our content. We need to enjoy writing it and we need to repurpose it as well. Can you, can you give us a few examples of that or a few best practices of that? Kate?

Tim Hughes [00:52:51]:

Good idea.

Tracy Borreson [00:52:53]:

Yeah.

Kate Llewellyn [00:52:53]:

Yeah. Okay. So first of all, I think ideally never go into creating a content just as a one off. So if you can, you know, store it. I suppose I talk a lot about asset banks and content banks. So if you have, you know, even having a plan in the first place means that, you know, November next year, if you've planned November this year, you can have a look and see what you did and hopefully get some ideas from it. So first of all, that plan can really help you because all of the platforms you can find your content and repurpose it. Look at any content making life a bit easier.

Kate Llewellyn [00:53:21]:

Any what I call cornerstone or you know, content that's got really good longevity. So things like, you know, more formal videos, blogs, even emails, if you write quite long ones, look at ways that you can switch those into your social media content. Can you share it again? Can you break it down? Could you take a blog and record it as more of a video? Could you just take an element of the blog, record a video about it and embed it into. So you've got a bit something on your YouTube channel and a little bit extra on your website as well. So it's looking at ways that we can constantly reuse that longer form content and making it shorter and potentially the other way around as well. So I had a series of blog posts post that I wrote about overcoming barriers to blogging and I turned it into an ebook, for example. So there are lots of little ways and you know, quick Google and you'll find some great ways to just repurpose long form into short and vice versa. And then finally as I said is having those asset banks.

Kate Llewellyn [00:54:15]:

So knowing what you've got having, whether it's templates, folders, you know, things the way you're storing, so that when you are having one of those days or it's completely mad and you can't think, you know exactly where you can find a piece of content on perhaps a particular subject if you store it in that way. And you can use that either to inspire you or to use.

Tracy Borreson [00:54:34]:

Can I add one more quick question to that? Because really quick trustee, is there an ideal like length of time between a repurpose? Like there was a guy I followed on LinkedIn who repurposed things every three months like clockwork. And then pretty soon I was like, okay, this is the repurposing schedule, so I don't have to follow this guy anymore. I've consumed all his content. So any quick tips on frequency of that?

Kate Llewellyn [00:55:00]:

I would probably, especially if it's like a just straight repurposing, no reusing. I would definitely say six months, ideally a year. As I say, I work on like an annual sort of schedule and I redo it over the year. However, again, knowing if you know that that blog post had two views and you know that you happen to unfortunately put the post out on Black Friday and no one was paying any attention to you, then, you know, maybe you could get away with it a bit more frequently.

Tracy Borreson [00:55:25]:

Awesome.

Bertrand Godillot [00:55:26]:

Okay, thank you. Thank you, Kate. This has been really great. Where can we learn more? Where can we find you?

Kate Llewellyn [00:55:36]:

Well, definitely my main platform, my hero platform, the place I love to hang out is on LinkedIn. So do follow me. Kate Llewellyn and then also my Website address is www.thecontentconsulting. you'll find all about the content club and my services there too.

Bertrand Godillot [00:55:53]:

Excellent. Thank you so much Kate. We now have and you should know that we now have a newsletter. Don't miss an episode. Get the show highlights beyond the show insights and upcoming episodes. You may scan the QR code on screen or Visit us at digitaldownload.live/newsletter. On behalf of the panelists and to UK, thank you so much and to our audience, thank you so much and see you next time.

Kate Llewellyn [00:56:28]:

Thanks Kate. Thank you. Thank you so much.

Tim Hughes [00:56:31]:

That was wonderful.

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